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Start an athleisure or fitness brand in 3 steps

Pietra is the easiest, cheapest, and fastest way to launch or scale an athleisure and fitness line. Find factories, set up a 3PL, and create a website all in one place.
Step 1: Find an athliesure manufacturerStep 1: Find an athliesure manufacturer

Use sites like Pietra to find vetted clothing manufacturers. Pietra gives you access to 1000+ vetted factories so you can avoid paying an agency.

Step 2: Pick your 3PL for fulfillmentStep 2: Pick your 3PL for fulfillment

Use sites like Pietra to set up order fulfillment. Pietra gives its members 30-50% off fulfillment and storage rates for small businesses and brands.

Step 3: Set up your websiteStep 3: Set up your website

Use sites like Shopify to set up your e-commerce website. If you want something quicker, Pietra offers free e-commerce storefronts for members.

We have absolutely loved working with Pietra! Their suppliers are top tier and they make operating a storefront extremely simple.FORM by Sami Clarke
Pietra makes it easy to start an athleisure line
Membership feature

Find a vetted athleisure or activewear factory.

We've found the world's top factories. Pietra's factory network works with: Nike, Gucci, Sephora, Swarovski, KKW Beauty, Ralph Lauren, Shein, Zara, TopShop, Revolve, and 100s more.Find vetted manufacturers
Membership feature

After sourcing, set up your order fulfillment.

Pietra members get access to a members-only 3PL, but you can totally go at it yourself and contact Shipmonk, Shipbob, or Stord for order fulfillment.Join Pietra's members only 3PL
Membership feature

Create your athleisure eComm website.

Use Pietra for a super simple e-commerce website or use platforms like Shopify, Squarespace, or BigCommerce to hire a developer and launch a website.Set up your Pietra site
And much more...
Reviews from entrepreneurs starting an athleisure brand