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Start an athleisure or fitness brand in 3 steps

Pietra is the easiest, cheapest, and fastest way to launch or scale an athleisure and fitness line. Find factories, set up a 3PL, and create a website all in one place.
Step 1: Find an athliesure manufacturer

Step 1: Find an athliesure manufacturer

Use sites like Pietra to find vetted clothing manufacturers. Pietra gives you access to 1300+ vetted factories so you can avoid paying an agency.

Step 2: Pick your 3PL for fulfillment

Step 2: Pick your 3PL for fulfillment

Use sites like Pietra to set up order fulfillment. Pietra gives its members 30-50% off fulfillment and storage rates for small businesses and brands.

Step 3: Set up your website

Step 3: Set up your website

Use sites like Shopify to set up your e-commerce website. If you want something quicker, Pietra offers free e-commerce storefronts for members.

We have absolutely loved working with Pietra! Their suppliers are top tier and they make operating a storefront extremely simple.FORM by Sami Clarke
Pietra makes it easy to start an athleisure line
Membership feature

Find a vetted athleisure or activewear factory.

We've found the world's top factories. Pietra's factory network works with: Nike, Gucci, Sephora, Swarovski, KKW Beauty, Ralph Lauren, Shein, Zara, TopShop, Revolve, and 100s more.Find vetted manufacturers
Membership feature

After sourcing, set up your order fulfillment.

Pietra members get access to a members-only 3PL, but you can totally go at it yourself and contact Shipmonk, Shipbob, or Stord for order fulfillment.Join Pietra's members only 3PL
Membership feature

Create your athleisure e-commerce website.

Use Pietra for a super simple e-commerce website or use platforms like Shopify, Squarespace, or BigCommerce to hire a developer and launch a website.Set up your Pietra site
And much more...
Reviews from entrepreneurs starting an athleisure brand