The tariff landscape is changing fast — and e-commerce brands that want to stay competitive are being forced to rethink their fulfillment strategies from the ground up.
With new de minimis rules, rising import tariffs (some as high as 145%), and stricter customs enforcement already impacting shipments, it’s no longer enough to simply ship orders. Fulfillment has become a strategic lever — and a key battleground for protecting margins.
In this edition of the Pietra Daily Tariffs & Trade webinar series, we invited Chad Carlton, CEO of Good Company, a leading 3PL and logistics expert, to break down how smart brands are adapting to this new environment.
Key Takeaways from the Session
✅ Fulfillment Is Now Core to Brand Strategy
Fulfillment is no longer a back-end task — it’s a direct part of brand experience and profitability. Smart brands are building flexible, intentional fulfillment systems to stay competitive.
✅ Tariff Avoidance Shortcuts Are Risky
Customs enforcement is ramping up. Chad Carlton and Prince Ghosh discussed why tactics like repackaging, misclassification, or unverified sourcing can lead to bigger penalties than savings.
✅ SKU-Level Cost Visibility Is Essential
Every dollar counts. Brands need detailed tracking of landed costs, storage fees, and shipping expenses at the SKU level to maintain profitability as tariff rates shift.
✅ Bonded Warehouses Are a Smart Option (But Complex)
Chad shared how bonded warehouses can help brands defer duties and manage cash flow — but also highlighted the operational complexities brands must navigate to use them successfully.
✅ Brands Must Rethink B2B Retail Pricing
For brands selling into major retailers like Walmart, Target, and Nordstrom, flexibility and transparency in pricing strategy will be critical to maintain margin and avoid losing shelf space.
Why It Matters
With de minimis shutdowns beginning and tariffs on Chinese imports climbing as high as 145%, supply chains are entering a new era of complexity. Brands that treat sourcing, fulfillment, and compliance as core parts of their brand strategy — not just operational back-office functions — will be the ones that succeed.
At Pietra, we help brands adapt to the new reality. From global factory discovery to bonded warehouse solutions to flexible fulfillment strategies, Pietra gives you the tools to navigate today’s supply chain challenges with confidence.
👉 Need help future-proofing your brand against tariffs? Get started with Pietra today.
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