If you’re looking to open an online store, one of the easiest ways to enter the market is through white label products. By working with a white label products manufacturer, you’ll be able to easily customize pre-built products made by your manufacturer with your branding and logos, whether it be jewelry or activewear.

At Pietra, we help Creators find high-quality manufacturers who offer white label services, so you can get your e-commerce store up and running. So, what is white labeling? In this guide, we’ll answer all of your questions on white label products, so you can get started customizing items for your brand.
What is White Labeling?
White labeling refers to the practice of businesses buying mass-produced products from manufacturers and customizing them with their branding and logos to sell as their own. There are several ways a company can get white label products, such as through drop shipping, print on-demand, and bulk wholesale orders.

An important piece of the white label definition is that multiple businesses can buy the same white label product and brand it as their own. Through white labeling, the manufacturer has complete control over the ingredients, materials, manufacturing process, and other product components. However, retailers have full control over the packaging, branding, and trademark of the products.

What Does Private Labeling Mean?

You know the white label definition, but what is private labeling? The white label meaning is often confused with the private label definition, as both are fairly similar. Private labeling is when a retailer works with a manufacturer to produce products that are sold exclusively to them.

At Pietra, we can help Creators find both private label and white label product manufacturers, depending on their business model and preferences. With thousands of products and suppliers to choose from, you can find unique products for your e-commerce store to brand as your own.

What are the Differences Between White Labeling and Private Labeling?

Now that you know the private label and white label definitions, let’s take a look at the key differences to better understand the two production practices. The important distinction between private labeling and white labeling is exclusivity. With white labeling, any retailer can purchase a mass-produced product from a manufacturer and brand it as their own, while private labeling is when a manufacturer produces products for a retailer on their behalf. However, there are additional differences to note, such as:

  • Customizability: Privately-labeled products can be customized, such as materials or ingredients used, while white-labeled products can’t.
  • Shipping: White label products can be shipped and produced faster compared to private labeled products.
  • Cost: Private label products require more investment and are often more expensive to produce than white label products.

By knowing the differences between private label and white label products, you’ll be able to determine which manufacturing process works best for your business. It’s also important to note that you can sell both white label and private label products, and Pietra can help you find the right suppliers for you.

Benefits of White Label Manufacturing

There are several reasons why companies, both large and small, choose to use white label services for their business model. Below are some of the top benefits of white label manufacturing worth considering:

  • Low barrier to entry: If you’re an aspiring entrepreneur, a great way to start your business is by investing in white label products. This is because there’s a low barrier to entry, as it doesn’t require you to have your own warehouse, design and produce your products yourself, and manage your inventory. Without these factors in your way, selling white label products is easy to get started.

  • Limited overhead costs: Because there’s a low barrier to entry, it also means there are limited overhead costs when it comes to purchasing white label products. Through white labeling, you don’t need to purchase or rent a warehouse to store your inventory or a team of designers and manufacturers to produce your products through white labeling. With limited overhead costs, you can allocate more resources to other areas of your business, such as marketing and customer service.

  • Easy to monetize: By purchasing mass-produced products and lightly customizing them with your branding and logo, it can be easy to turn a profit. Through bulk ordering, you can order products that are a fraction of the cost of producing those same products in-house, as the only expense you’ll need is adding your branding, logo, and packaging.

  • Wide range of product options: No matter your industry, you can have confidence knowing you’ll be able to find products for your brand. That’s because white label product manufacturers have countless products to choose from that you can customize. Whether you’re looking to start an online apparel store or a candle business, you can find an expansive selection of garments or scents to choose from.

  • Saves time: One of the biggest benefits of white labeling is the time you save. Without needing to manufacture products in-house and manage a warehouse and production team, you can dedicate more time to other areas of your business, such as managing your social media channels or creating marketing campaigns.

There are numerous advantages that come with white label products, which can help you become a successful business owner.

What Are the Best White Label Products to Sell?

So, you know the white label meaning and the benefits that come with purchasing white label products, but what are the best ones to sell? At Pietra, you can find hundreds of manufacturers and choose between thousands of products that you can customize with your branding and logo. Some of the best white label products to sell include:

  • Candles
  • Jewelry
  • Activewear
  • Merchandise
  • Apparel
  • Coffee
  • Cosmetics
  • Tote bags
  • Backpacks

As a Creator, you can work with Pietra’s supplier services to work with a manufacturer who can provide white label services. You can even order samples from any manufacturer to compare quality and specs to find products that align with your brand.

Sell White Label Products with Pietra

Ready to start selling? Create your Pietra account today. With Pietra, you can find white label product manufacturers who can provide the inventory you need to stock your online store’s shelves with quality products to sell to customers. Creators can also work with freelance designers who can create your logo and branding for your white label products to sell as your own.

Even better, Pietra’s Fulfillment Services allow you to store your inventory in one of our low-cost warehouses, where our team will package and ship your orders to your customers. If you’re ready to get started, learn more about how Pietra works and review Pietra’s pricing to find a plan that works for you.