Brand Book / Branding Guidelines

Brand guidelines are clearly defined rules and standards that communicate to the world how your brand should be represented. Brand guidelines assist businesses in ensuring consistency and demonstrating who they are, what they do, and what they stand for. A brand book distills your company's overall visual identity into a single, usable resource. This document, can be used as a reference by employees throughout your organization. A typical brand book will include the following elements: collection of predefined fonts, color palette for a brand, styles of illustration and icons, direction and photography styles