Why did you start this brand?keyboard_arrow_down
When I first started designing my own bikini line, my main goal was to make it feel really personal. I began my journey on social media, where I connected with millions of people over funny dances, body positivity, and my swimwear obsession. Soon enough, my comment sections began to feel like a giant sleepover where me and all my best friends were trading information about what brands fit us best, who had the best colors and styles, and which ones made us feel like our most beautiful and confident selves. I realized that this was the true treasure of the community that had formed around me, as it was primarily women cheering each other on and bonding over something we all loved: bikinis.
What are your brand values?keyboard_arrow_down
I actually designed my first bikini in April 2020 with some scissors and fabric from the local fabric store. After becoming known for wearing bikinis on social media later that year, I decided that when I designed my first “official” collection, it would be a love letter to the places and the people who have made me feel free to be myself, free to own my beauty, and empowered in my own femininity. That’s the purpose behind Sienna Swim, to honor femininity in every form, with designs that are flattering, flirty and fearless. When you wear my swimwear, I want you to feel celebrated, seen, and special, because – you are!