Ralphie and Alice's Shop on Pietra

The overall lack of gender fluidity and lack of accountability within the “clean” skincare market is our driving force: consistent greenwashing, gender-oriented strategies, and lack of social and environmental responsibility.

In addition to creating plant-based formulas, we create an experience in which anyone can feel comfortable partaking in. There is a stark contrast between what's available these days- either entirely female with feminine branding and fruity scents, or you have products with masculine messaging and aggressive fragrances of cedar and pine. Ralphie and Alice is breaking the cycle with open arms and gender-neutral products, messaging, and branding.

Inclusivity and Sustainability