Neophyte Beauty | Pietra

By supporting our company, you’re not only supporting the neophytes who run it but the women we strive to elevate in the process - inspiring creatives who deserve to be given a platform. Our work is designed and made in Toronto by women, for everyone. We believe that we’re all neophytes. When we set out to create our brand, we knew that it would be as malleable as the people behind it. Neophyte is a brand, a community, and an ethos. Through the power of aesthetics, we want to empower people to try something new and feel good doing it. Whether you’re new to a language, to home decor, or even to a job, Neophyte has the tools to promote the courage and creativity it takes to go out into the world and try. What began as a side hustle selling hair accessories has become a constantly evolving, community-based project. To us, self-care also looks like working hard for something you believe in. We’re not saving the world here at Neophyte and we don’t want to take ourselves too seriously, BUT we do know that every so often, people wear our products and feel more confident, more empowered when they go out into the world. We are so happy to introduce our line of nail polishes so that feeling can extend beyond your accessories. Pietra’s Creator Lab connected us to the right suppliers to make sure that the formula was 14-free, vegan, and cruelty-free so you can truly feel good about the formula, too. This is just the beginning of us spreading our ethos and making the world more colourful, one coat at a time. (more)lg... (more)