In 2021, Shopify was home to 1.75 million online retailers. The allure for retailers is that the platform is easy to use and offers features that let you sell, ship, and process payments. It's also easy to integrate with tools such as CRM and email marketing software. Below, this guide will offer you top tips on how to design a memorable Shopify website.
Your Shopify design will determine the look and feel of your shop. Choose one that fits with your branding and makes it easy for customers to find their favorite products. You have multiple options from which to choose, so peruse the database and narrow down your choice of themes. Tips for Shopify themes that stand out include:
Set Your Budget
Shopify has a wide variety of themes at various price points. As a small business owner, you may not have the capital to spend a lot on marketing, but your website is your primary branding tool. Look for a theme that fits within your budget, but make sure it has the features and flexibility you desire.
Research the Developer
When you've narrowed down your desired Shopify theme, do a quick search for its author. Look for cues on theme functionality and support. You don't want a theme developer who won't be responsive when your site goes down. Also, look at their experience with Shopify. If they have built multiple themes for the site, you might find that yours is more responsive and includes a wider range of features.
Use the Tutorials
If you have some coding knowledge, you can bypass premade themes and design your own. If you go that route, watch Shopify's tutorials to learn the Liquid programming language and tips on how to improve your designs.
One of the best Shopify hacks for getting your site noticed is to elevate your product photography. Including high-quality product pictures is one of the best ways to make your Shopify website better.
Product photos are made for showcasing different product features. Your background should be minimal. Either get a white lightbox or photograph your products against a solid-colored backdrop. If you are creating an editorial photo for different site pages, make sure the background doesn't take away from the product.
The best light for taking product photos is natural light. If you have a large window, take pictures during the day, preferably when it's overcast. If your products are being hit with direct sunlight, use a large white screen to diffuse the light and soften the shadows.
Also, using a professional lightbox can help you photograph your products in the best light.
Take multiple photos of your products so you can feature different angles in your product catalog. Add an image carousel to your product landing pages so people can scroll through to see each angle.
What Pages You Should Have On Your Shopify Website
Your Shopify site should include the following pages:
Collections / Catalog
Shopify Inventory Management With Pietra
Integrating your Shopify website with other software is easy and is one of Shopify's best features. Pietra's inventory management and shipping platform take logistics off your plate, but you need your Shopify site's inventory to be accurate. Integrate your Pietra software so your customers will know the availability of their favorite products in real-time.
When you receive orders on Shopify, your site immediately notifies us, so we can get started on manufacturing and distribution. This automatic updating of your inventory creates a seamless experience for your customers.
If you're a small, direct-to-consumer company, you're likely handling inventory management, shipping, and order fulfillment with a smaller crew. Operating this way can lead to errors that ruin customers' experience. You may find that some orders are being partially shipped when a customer emails to let you know part of their order is missing. Or your distribution time could be longer than your customers want.
Shopify Orders Sent Through Pietra
With your Pietra subscription, you have the option of selling your products through a custom website or through our marketplace. Since your Shopify website is integrated with Pietra, your inventory will be updated, and you can track and manage all sales.
Pietra takes over this part of your business, connecting you with high-quality manufacturers and logistics professionals. Our platform works seamlessly with your Shopify store, cutting down on shipping delays. If you're ready to hand over inventory management and shipping to improve your customer service, contact us to get started.