Shopify Themes

Your Shopify design will determine the look and feel of your shop. Choose one that fits with your branding and makes it
easy for customers to find their favorite products. You have multiple options from which to choose, so peruse the
database and narrow down your choice of themes. Tips for Shopify themes that stand out include:

Set Your Budget

Shopify has a wide variety of themes at various price points. As a small business owner, you may not have the capital to
spend a lot on marketing, but your website is your primary branding tool. Look for a theme that fits within your budget,
but make sure it has the features and flexibility you desire.

Research the Developer

When you've narrowed down your desired Shopify theme, do a quick search for its author. Look for cues on theme
functionality and support. You don't want a theme developer who won't be responsive when your site goes down. Also, look
at their experience with Shopify. If they have built multiple themes for the site, you might find that yours is more
responsive and includes a wider range of features.

Use the Tutorials

If you have some coding knowledge, you can bypass premade themes and design your own. If you go that route, watch
Shopify's tutorials to learn the Liquid programming language and tips on how to improve your designs.

Photo Tips

One of the best Shopify hacks for getting your site noticed is to elevate your product photography. Including
high-quality product pictures is one of the best ways to make your Shopify website better.

Minimal Background

Product photos are made for showcasing different product features. Your background should be minimal. Either get a white
lightbox or photograph your products against a solid-colored backdrop. If you are creating an editorial photo for
different site pages, make sure the background doesn't take away from the product.

Good Lighting

The best light for taking product photos is natural light. If you have a large window, take pictures during the day,
preferably when it's overcast. If your products are being hit with direct sunlight, use a large white screen to diffuse
the light and soften the shadows.

Also, using a professional lightbox can help you photograph your products in the best light.

Multiple Angles

Take multiple photos of your products so you can feature different angles in your product catalog. Add an image carousel
to your product landing pages so people can scroll through to see each angle.

What Pages You Should Have On Your Shopify Website

Your Shopify site should include the following pages:

  • Home

  • Contact

  • About

  • FAQ

  • Collections / Catalog

  • Returns Policy

  • Shipping Policy

  • Privacy Policy

Shopify Inventory Management With Pietra

Integrating your Shopify website with other software is easy and is one of Shopify's best features. Pietra's inventory
management and shipping platform take logistics off your plate, but you need your Shopify site's inventory to be
accurate. Integrate your Pietra software so your customers will know the availability of their favorite products in
real-time.

When you receive orders on Shopify, your site immediately notifies us, so we can get started on manufacturing and
distribution. This automatic updating of your inventory creates a seamless experience for your customers.

If you're a small, direct-to-consumer company, you're likely handling inventory management, shipping, and order
fulfillment with a smaller crew. Operating this way can lead to errors that ruin customers' experience. You may find
that some orders are being partially shipped when a customer emails to let you know part of their order is missing. Or
your distribution time could be longer than your customers want.

Shopify Orders Sent Through Pietra

With your Pietra subscription, you have the option of selling your products through a custom website or through our
marketplace. Since your Shopify website is integrated with Pietra, your inventory will be updated, and you can track and
manage all sales.

Pietra takes over this part of your business, connecting you with high-quality manufacturers and logistics
professionals. Our platform works seamlessly with your Shopify store, cutting down on shipping delays. If you're ready
to hand over inventory management and shipping to improve your customer service, contact us to get started.