The four C's of diamonds are easy to identify: Carat, Cut, Color, Clarity. The four C's of a brand? Maybe not so much. Here, we ask Pietra's jewelry designers to tell us what makes up their four C's: who is their dream celebrity? What is a common trait of all their amazing clients? What is the most prized piece from their collection, and what is unique about their craft.

Understated, yet totally noticeable, Selin Kent's jewelry quickly became a staple among the fashion set upon launching back in 2013. Her attention to architectural form and appreciation of gems lends her pieces to have the perfect juxtaposition of edgy and sophisticated. Here are her Four C's.


I already had a few rounds of freak out moment when Angelina Jolie and Emma Watson wore my pieces, but Madonna would inspire similar feelings. It's also worth mentioning that I named pieces from my first collection after blues/rock/jazz musicians (or rather, muses) that have inspired me and it would be really cool if any of them were to wear the pieces that I named after them - "Fiona" Apple, "Charlotte" Gainsbourg, "Patti" Smith. I'm clearly more starstruck by the musically inclined.


Confidence and sophistication.


The opal fringe earrings I made for myself to wear at my wedding. They were new territory for me and hard to pull off, but so worth it in the end. I wear them often and will continue to do so for a long time.


I have a keen eye eye for balance in design. My aesthetic tends towards the "less is more" approach, so it's very important that the resulting piece is well-proportioned. I take a geometric approach by studying classic laws of proportion to achieve balance in my designs, without compromising soul.

To learn more about Selin Kent, shop the collection, or commission a custom piece, visit her profile on Pietra.