The four C's of diamonds are easy to identify: Carat, Cut, Color, Clarity. The four C's of a brand? Maybe not so much. Here, we ask Pietra's jewelry designers to tell us what makes up their four C's: who is their dream celebrity? What is a common trait of all their amazing clients? What is the most prized piece from their collection, and what is unique about their craft.

Equal parts beautiful, functional, and magical, Le Kadeau, an Italian based jewelry brand, is truly one-of-a-kind. Read on to discover their Four C's.


My typical customer is a woman who doesn't forget to love and love herself or give herself a precious jewel for a special occasion or simply to shine every day. She is courageous in her choices and determined. She is also emotional and fierce about it.


Alexa Chung. She is a confident woman with a rebel soul. I'm also inspired by the great Anna Karina, a great actress, beauty icon and Godar's wife, and the revolutionary Jane Birkin.


The most significant piece of the Dandelion collection for me is the Pause ring. It is so significant because it is that jewel from which the idea of this collection has started. Dandelion is a transformation dream and my first collection. It is my first gift to women.


I think that my uniqueness is given by the mechanism hidden in every jewels structure. It is really nice because you can play with it.

The mechanism design is conducted shoulder to shoulder with our best Italian artisans. This kind of work transforms my jewels into a design work and, at the same time, into a nice amusement. Our design research is not only about inspirations, customers, anatomy and aesthetics but it is also about the functionality.

Dandelion collection jewels are made with a mechanism that allows people to rotate the dandelion flower as a whirligig while the sequins (paillettes) at its top are swinging with each movement.