The four C's of diamonds are easy to identify: Carat, Cut, Color, Clarity. The four C's of a brand? Maybe not so much. Here, we ask Pietra's jewelry designers to tell us what makes up their four C's: who is their dream celebrity? What is a common trait of all their amazing clients? What is the most prized piece from their collection, and what is unique about their craft.

Hestia Jewels creates fine jewelry with the purpose of reminding us how much we are loved by those around us: our partners, friends, and family. And we can't think of a better time to highlight such an incredible brand than February — the month of love. Here, Hestia Jewels' Four C's.


Style and quality conscious women aged 28-55, looking for modern and forever pieces. We cater to a large female demographic as our styles are modern, unique, yet always remaining elegant and timeless. Hestia appeals to both a millennial client to a high-jewelry lover and collector. Most importantly our clients look for quality, we work with European standards and craftsmanship, but with an everyday clean aesthetic.


Cate Blanchett and Jessica Chastain.


Our newest collection HEARTH is unisex, and also gives our clients the control of building their own look. Each piece is stackable and buildable, with options of all 3 gold options plus new ceramic colours which will launch each season. We want to be inclusive and provide options and autonomy for the wearer to style and express themselves. Available in plated 18K gold as well as solid 18K gold.


We work with diamonds and gemstones with edges so often we use baguette cut, emerald cut, princess cut, and custom cut rectilinear stones; we like the modern and minimalist appeal. Modern use of ceramic is also a focus of ours as it is a great way to add colour without gemstones, looks great with gold, and is not something that is used often in modern everyday fine jewelry.